My award winning essay is featured in the latest Inside Strata Magazine. Read it here.

Is having a personal brand important in strata?

When we think of a ‘brand’ we immediately think of products and businesses, but today almost every individual has a personal brand. Whet...

Inbound marketing focuses on attracting customers through relevant and helpful content and adding value to their buying decision whatever stage they are at. With inbound marketing, potential customers find businesses through various digital marketing channels such as b...

The impact of technology on today’s consumers  

Technology has brought a greater choice of things to buy and how to buy them. People use digital technology for entertainment, to connect with friends and relatives, to stay informed and to buy.

This is the impact of t...

Be fearless and change your marketing mindset.

Understanding pricing as part of your marketing strategy.

Marketing can be confusing but there are seven simple Ps of marketing which covers it all.

Understanding how the landscape of digital marketing is changing is important for all marketers.

Creating a plan for your social media posting will ensure all bases are covered.

All businesses need to include a social media strategy to be seen.