February 13, 2020

My award winning essay is featured in the latest Inside Strata Magazine. Read it here.

Is having a personal brand important in strata?

When we think of a ‘brand’ we immediately think of products and businesses, but today almost every individual has a personal brand. Whet...

October 12, 2018

Inbound marketing focuses on attracting customers through relevant and helpful content and adding value to their buying decision whatever stage they are at. With inbound marketing, potential customers find businesses through various digital marketing channels such as b...

July 8, 2018

The impact of technology on today’s consumers  

Technology has brought a greater choice of things to buy and how to buy them. People use digital technology for entertainment, to connect with friends and relatives, to stay informed and to buy.

This is the impact of t...

March 28, 2018

Be fearless and change your marketing mindset.

January 16, 2018

Understanding pricing as part of your marketing strategy.

January 11, 2018

Marketing can be confusing but there are seven simple Ps of marketing which covers it all.

October 13, 2017

Understanding how the landscape of digital marketing is changing is important for all marketers.

August 24, 2017

Creating a plan for your social media posting will ensure all bases are covered.