Trying to promote your company may be a stressful and perplexing experience. Do you really need a website for your business? A radio campaign suggested by the salesperson who visited your office recently? Is it a good idea to hire someone else to handle your content creation? What kind of logo should you have? The list could go on and on.
To design a marketing plan, start by learning about it. Unfortunately, there are numerous service providers on the market that are more than eager to confuse you with jargon while you sit back and hope for the best.
In the definitions of marketing, terms like selling, promotion, target markets, market segmentation, consumer behaviour, pricing, and so on may all be found there. The Oxford English Dictionary defines marketing as follows for the purposes of this article:
the action or business of promoting and selling products or services, including market research and advertising
What's changed for us now are the activities we perform and the channels we now utilise to promote products and services. I believe this effectively summarises what marketing has been for ever. Not to mention the intricacy and complexity of the instruments we now have at our disposal for doing research and summarising the results we obtain from it.
As a result of our work at Marketing for Business, we will create a collection of articles that will assist to clarify the subject of marketing and what it can do for your company.