What is Search Engine Optimisation (SEO)?
SEO is a way to make sure search engines find your website. When someone types in a word into the search bar that relates to what you do, you want your business to appear on the first page of the search results. SEO focuses on growing your visibility in organic (non-paid) search engine results. SEO encompasses both technical and creative elements which are required to improve rankings (what position you are at in the search results), drive traffic (people who are searching for something your business offers), and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. We all like to look at a website which loads easily, is easy to get around, is uncluttered and there is a flow of information so you are not confused.
SEO involves finding the terms and phrases (keywords) that generate traffic to your website, making your site friendly to search engines, building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the paths that making this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) a business’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.
Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more efficiently and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Can I do SEO for myself?
The world of SEO may seem complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Marketing for Business can help dispel the mystery of SEO and give you a better understanding of how this works. Even if you engage a supplier to carry out your SEO work, you understand what they are doing.