Giving direction to your marketing efforts

Marketing Strategy

A marketing strategy provides direction and purpose to all of your marketing efforts and making sure goals are being achieved. Implementing ad hoc promotions may give you a short boost in sales but who are these new customers, why did they buy from you, how do you attract more of the same, were they satisfied customers? A well planned and implemented strategy will guarantee opportunities are not missed and budgets are controlled.

Marketing for Business know brands and how important it is that your brand reflects the essence of your business. Your brand is not just your product, your logo, your website, or your name. Your brand is much more - it's that intangible feeling that is hard-to-pin-down but is what separates great brands from mediocre ones. What does your gut tell you about your brand?

Your marketing strategy will:


  • provide clear direction for all marketing activities, from collateral and digital to customer service and client relationships

  • provide a long term focus for the brand well above medium and short-term business and marketing objectives

  • help build consistency of messages

  • build long term marketing ideas and campaigns

  • become the force behind a more integrated marketing effort across all marketing including digital, advertising, PR, direct marketing, sales promotion, social media etc

  • build trust and confidence in your ability to grow your brand

  • help to better understand the place your brand has in your customer’s lives - better than your competitors

Your marketing strategy is a long-term plan which will ultimately assist in achieving your business goals.

How we create your marketing strategy

The process for creating your marketing strategy will require brainstorming to discover everything about you and your business and the environment you are competing in.

This session will help to determine your business purpose. Ultimately we operate a business to make money but what is the reason you are so passionate about this business. For example IKEA sell furniture but their purpose is to "create a better everyday life". What is your purpose?

At the conclusion of of the brainstorming session we will have:


  • a clear view of your business definition and personality

  • an understanding of market insights affecting your business

  • knowledge of your competitive environment

  • written brand vision, mission, business drivers and values

  • understanding of your people targets

  • a list of key messages which tell your brand story

We will produce your brand and marketing strategy which then becomes the basis of all marketing efforts going forward. This is your blueprint - your foundation from which all communications and marketing is based upon. The most intensive but the most rewarding step in creating a successful brand.