How we plan your digital marketing

Working on an effective digital marketing strategy comes down to three things: content, connections and consistency. We think strategically about what you are looking to achieve. Is it brand awareness, is it to drive sales or to educate? Whatever the objective we make sure we fully understand your market, your audience, the channels to reach them and the impact your campaigns will have on your business objectives.

At Marketing for Business we use a five-step process to deliver your digital marketing strategy to captures the results you are looking for.

1. Determine the Market

Unlike many marketing methods, digital channels allow us to engage directly with each member of our audience. During this stage we research your markets, looking at who your competitors are and what they are doing. We research your audience discovering who your perfect buyer may be - their age, gender, education, class, location etc. How they interact with competitors, what language they like to use, what content they like to read and engage with and what they don't like. We have a pretty good idea of your ideal customer after this stage.

2. Create Objectives

We will create objectives for your digital content based around four main themes:
 

• building customer awareness to create demand

• directing customers to the point of purchase

• educating and informing

• improving relationships through communication

These objectives will be aligned to the wider business strategy, be specific and time-bound, be realistic and measured for success.

3. Develop a Strategy

Your digital marketing strategy may include the following:
 

• Direct email – often in the form of a regular e-newsletter

• Paid adverts and PPC – this may be banners, paid advertising in social media or paid SEO

• Organic SEO and followers – Through organic media we promote your business by writing engaging content people want to like, share and consume and through search engine optimisation

• Social media monitoring and posting

4. Plan the Content

In order to drive traffic to your website, build your credibility and encourage sales, you need to make sure content is up-to-date, personable, informative, fun, shareable, digestible and on trend. We work with you to make this happen.

Some of the options for content planning include blogs, give-aways, links to complimentary resources, photos of customers, inspiring quotes, industry-specific stories and comments, testimonials, case-studies and your own news pages just to name a few.

We work with you to create a monthly schedule on content and the platforms it will be delivered.

5. Measure the Results

Finally we measure the impact of the campaigns against objectives and determine what should stop, start or continue.

Results may be measured through the following:

• page views

• actions completed

• visitors

• sales

• audience downloads

• leads generated through automated marketing channels

• followers

• traffic to website

With any marketing implementation it is important to measure for success and learn from the results to improve results and ROI.

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We are confident we can deliver dynamic digital marketing to help achieve your business objectives.