Promoting your brand online
Digital Marketing is fundamental to business success in today's modern era of engagement marketing. Promoting your product or service online and through mobile applications is essential. This is not just a matter of placing ads to gain attention but includes search engine optimisation (SEO), pay-per-click advertising (PPC) and conversion rate optimisation techniques which work together to determine customer behaviour and gain customer attention.
This may sound a bit daunting but at Marketing for Business we provide a wide range of digital marketing solutions including web design and development, Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Social Media Management, blogging and ongoing tracking and analysis of your digital marketing efforts. You can then concentrate on what you do best in your business knowing your digital marketing is being looked after and giving you results.
How we plan your digital marketing
Working on an effective digital marketing strategy comes down to three things: content, connections and consistency. We think strategically about what you are looking to achieve. Is it brand awareness, is it to drive sales or to educate? Whatever the objective we make sure we fully understand your market, your audience, the channels to reach them and the impact your campaigns will have on your business objectives.
At Marketing for Business we use a five-step process to deliver your digital marketing strategy so it captures the results you are looking for.
1. Determine the Market
Unlike many marketing methods, digital channels allow us to engage directly with each member of our audience. That is very exciting. During this stage we research your markets, looking at who your competitors are and what they are doing. We then research the audience discovering who your perfect buyer may be - their age, gender, education, class, location etc. How they interact with competitors, what language they like to use, what content they like to read and engage with and what they don't like. We have a pretty good idea of your ideal customer after this stage.
2. Create Objectives
We will create aims and objectives for your digital content based around four main themes:
• building customer awareness to create demand
• directing customers to the point of purchase
• educating and informing
• improving relationships through communication
These objectives will be aligned to the wider business strategy, be specific and time-bound, be realistic and measured for success.
3. Develop a Strategy
Your digital marketing strategy will be based around the following three types or a combination of all:
• Direct email – often in the form of a regular e-newsletter
• Paid adverts and PPC – this may be banners, paid advertising in social media or paid SEO
• Organic SEO and followers – Through organic media we promote your business by writing engaging content people want to like, share and consume and through search engine optimisation.
4. Plan the Content
In order to drive traffic to your website, build your credibility and encourage sales, you need to ensure content is up-to-date, personable, informative, fun, shareable, digestible and on trend. We work with you to make this happen.
Some of the options for content planning include blogs, give-aways, links to complimentary resources, photos of customers, inspiring quotes, industry-specific stories and comments, testimonials, case-studies and your own news pages just to name a few.
We work with you to create a monthly schedule on content and the platforms it will be delivered.
5. Measure the Results
Finally we measure the impact of the campaigns against objectives and determine what should stop, start or continue.
Results may be measured through the following:
leads generated through a contact form
traffic to website
With any marketing implementation it is important to measure for success and learn from the results to improve on next time.
We are confident we can deliver dynamic digital marketing to help achieve your business objectives.