Award Winning Essay

My award winning essay is featured in the latest Inside Strata Magazine. Read it here. Is having a personal brand important in strata? When we think of a ‘brand’ we immediately think of products and businesses, but today almost every individual has a personal brand. Whether you are a Strata Manager, a Principal, a Supplier, or work in strata, you have your own brand. Not many of us consciously work on our personal brands, but they exist nonetheless. The question no longer is if you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. In a world of digital information we need to make a choice to embrace it or not. This could mean th

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