The tourist park industry is responding to consumer preferences with caravan and holiday parks enhancing
the quality of accommodation and facilities provided in parks.
Consumers are also becoming more environmentally conscious and support environment practices in parks. e.g. recycling, water conservation and energy usage. This holiday option is increasingly attracting a diverse group of visitors from families to backpackers and school groups to adventurers.
Successful holiday and tourist parks have responded to consumer demands for better standards. Many have become destinations in themselves with the introduction of swimming pools, kids clubs, camp kitchens, jumping pillows, mini-golf, group entertainment, internet access, restaurants and shops. They also offer a range of accommodation options. The top end luxurious accommodation is now in high demand and effectively competing with less appealing hotel and motel accommodation. There is now no such thing as a typical park with parks now offering a combination of caravan and camping sites and self-contained accommodation options.
Caravan and camping is an attractive holiday option due to:
​
-
the feeling of 'community' and camaraderie which is not found in any other type of tourism
accommodation -
affordability
-
the freedom of touring at your own pace
-
prime locations of parks
-
improved quality of facilities and accommodation
-
affordable accommodation allowing for a longer holiday than otherwise possible
​
The tourist park industry is responding to consumer preferences with caravan and holiday parks enhancing
the quality of accommodation and facilities provided in parks.
Consumers are also becoming more environmentally conscious and support environment practices in parks. e.g. recycling, water conservation and energy usage. This holiday option is increasingly attracting a diverse group of visitors from families to backpackers and school groups to adventurers.
Successful holiday and tourist parks have responded to consumer demands for better standards. Many have become destinations in themselves with the introduction of swimming pools, kids clubs, camp kitchens, jumping pillows, mini-golf, group entertainment, internet access, restaurants and shops. They also offer a range of accommodation options. The top end luxurious accommodation is now in high demand and effectively competing with less appealing hotel and motel accommodation. There is now no such thing as a typical park with parks now offering a combination of caravan and camping sites and self-contained accommodation options.
Caravan and camping is an attractive holiday option due to:
​
-
the feeling of 'community' and camaraderie which is not found in any other type of tourism
accommodation -
affordability
-
the freedom of touring at your own pace
-
prime locations of parks
-
improved quality of facilities and accommodation
-
affordable accommodation allowing for a longer holiday than otherwise possible
​
At Marketing For Business, we are experts in tourist park marketing having worked with parks for over 10 years now. Call us to find out how we can help with your park.
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