What does it mean to be fearless in marketing and how do we need to change our mindset?
The consumer market is rapidly changing, and in order to be effective, we must be fearless and ride the change. We must embrace new technologies and look for more innovative and effective ways to reach out to buyers. Digital marketing and content creation have grown in importance. We are now reaching out to true customers where and when they want to hear from us. Sales pitches are a thing of the past, and sharing information to solve problems as experts has taken their place. This has resulted in a major paradigm shift for many businesses, which are now benefiting from increased business through direct contact and referral. Marketing is becoming more focused, cost effective, and exciting. Don't be afraid.