What is Fearless Marketing?

What does it mean to be fearless in marketing and how do we need to change our mindset? Just some of my thoughts.....

The consumer market is changing at a rapid pace and to be effective we need to be fearless and ride the change. We need to embrace new technologies and search for more creative and effective ways to reach buyers. Digital marketing and content writing have become a major focus. We are now reaching true customers where and when they want to listen. Sales pitches are the past and sharing information to solve problems as experts has replaced them. This has meant a major paradigm shift for many businesses who now enjoy the increase in business through direct contact and referral. Marketing is becoming more concentrated, more cost effective and more exciting. Be fearless.

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