Trying to market your business can be quite daunting and pretty confusing as well. Do you need a website? Should you go with the sales person who came to your office the other day and do a radio campaign? Should you outsource your content writing? What should your logo look like? And the list goes on.
The first step in developing a marketing strategy is to understand marketing. Unfortunately there are many providers in the market who are happy to bamboozle you with jargon and you just hope for the best that you are receiving a return on your investment.
If you have a look at the definitions of marketing you will see terms such as selling, promoting, target markets, market segmentation, consumer behaviour, pricing etc. For the purpose of this article we are going to go with the Oxford Dictionary which states marketing as:
the action or business of promoting and selling products or services, including market research and advertising
I think this accurately sums up what marketing has been for ever but what has changed for us today are the actions we take and the channels we now use to promote products and services. Not to mention the sophistication and complexity of tools which are now available to us for research and reporting on outcomes.
Here at Marketing for Business we are going to build a series of articles which will help to clear the water and give a better understanding of what marketing is and what will benefit your business.