One of the primary goals of inbound marketing is to attract customers by providing them with useful and relevant content, and then to add value to their purchasing decision at any stage. With inbound marketing, prospective clients find businesses via a variety of digital marketing platforms such as blogs, search engines, and social media. It's all about instilling trust in your company by generating leads through interesting content.
Years ago, finding customers meant bombarding them with messages, disrupting their routines, and making everything about the sales process.
Buyers now have an advantage, thanks to the availability of cutting-edge technology that allows them near-instant access to information. As buyers, this generation is well-educated and well-informed, giving them a strong sense of control. As brands, we must adapt to this behaviour by providing consumers with useful, informative, and entertaining content that influences their purchasing decisions.
Traditional marketing relied on one-way communication; inbound marketing relies on connecting with customers, conversing with them (yes, even two-way conversations, not just one-way), and providing value.
Do you have an content marketing strategy for your business?