Inbound Marketing

Inbound marketing focuses on attracting customers through relevant and helpful content and adding value to their buying decision whatever stage they are at. With inbound marketing, potential customers find businesses through various digital marketing channels such as blogs, search engines, and social media. It is all about generating leads by creating compelling content that develops trust in your business. When I first started out as a marketer over twenty years ago it was all about finding customers by smashing them with messages, disrupting their lives and being all about us as marketers. The landscape has changed and I have to admit, I much prefer working in this new technology environme

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