The Impact of Technology on Consumers

The impact of technology on today’s consumers Technology has brought a greater choice of things to buy and how to buy them. People use digital technology for entertainment, to connect with friends and relatives, to stay informed and to buy. This is the impact of technology: Global internet users is now past 4 billion Well over half the population use the internet People are now spending more time online with the average user spending 6 hours a day Internet speed is becoming faster therefore more accessible The increase is due to affordability of smart phones and data plans 2/3 of the world’s population now has a smart phone Social media Social media is more than just connecting with friends

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